More Goals.
More Celebrations.
In 2026, more teams participated in the World Cup than ever before, which means higher stakes, more goals and more reasons to celebrate. So whenever fans celebrated, we added an ‘O’ to our logo and partnered with fútbol legend Andrés Cantor to keep the celebrations going.
Social Posts
Andrés Cantor Partnership
Well known for yelling “GOOOOOOAL”, in 2026 Andrés is yelling “COOOOOORS”
Nico Cantor Partnership
CBS Sports analyst and podcast host, Nico Cantor also joined in on the celebrations.
Activations & OOH
The Tallerboy
All this celebrating and all these extra ‘O’s called for a limited edition Tallerboy.
Asset produced by Droga5
Times Square Billboard
Every goal brought a new ‘O’ to our name — and our digital billboard.
With games all over the country, we wanted to make sure everyone across the country knew how to celebrate every goal.
Planes, Trucks & More
Fan Reactions
Agency: Volt, A Molson Coors Studio